SEO Interview Questions and Answers For Experienced 2017

SEO Interview Questions and Answers for experienced

1. What is SEO?
   In straight forward words, SEO Stand for “Search Engine Optimization” which indicates to any action performed for the change of Search Engine rankings of sites, items, or other content. This is a free and organic traffic which comes on search engine after applying SEO techniques in website or items which you want to get rank well in search engines.
2. What is a parasite SEO?
   Parasite SEO is the method where you can add your website content on the top high authority website without any verification. You have to just register and start adding your content with proper links and images and you will get the rank of that content with keywords through different websites.
   E.g Medium.com, Quora.com, and much more website.
3. What are optimization types in SEO?
   Two Types of SEO Optiomization:
   • On Page Optimization
   • Off Page Optimization
   Also Read: What is SEO ? Types and Techniques of SEO
4. What is Google optimize?
   Google optimize is a new Google’s free tool which provides the A/B testing and optimizes visual editor of any website. Google optimizer gives a great feature to marketers to test their site in order to improve conversions. This is a beta version of Google optimize and Google Optimize 360. Read More at Google Optimize now free — for everyone.
5. What was the first search engine?
   The first search engine was Archie, which invented by Alan Emtage in 1990, then various search engines roll out which are WebCrawler (1994), Lycos (1994), AltaVista (1995), Excite (1995), Yahoo (1995), and many more.
6. What is the Semantic Search ?
   Semantic search is a search which improves the results appears on the search engine explicit and what going on the presents. In other words, if you do a search on the search engine like “temperature in Washington dc” then the search engine will show result what temperature is present right now. From this search engine, users can easily understand the temperature of the city without any hassle.



7. What are types of Off-page SEO Techniques?
   • Directory Submission
   • Social Bookmarking
   • Profile Linking
   • Event Submission
   • video Submission
   • PPT Submission
   • Classified Submission
   • Article Posting
   • Business Listing
   • Product Listing
   • Image Submission
   • Infographic Submission
   • Press Release Submission
   • Blog Commenting
   • Document Submission
   • Review Submission
   • Guest Blogging
   • Yahoo & Quora Answer etc.
8. What are types of On-page SEO Tecniques?
   • Meta Tags Optimization(Such as Meta title, Meta Description and Meta Keywords)
   • URL correction
   • Keywords Optimization
   • Content Optimization
   • Use header tags(H1, H2, H3, H4…)
   • Use proper Alt tags in images
   • Apply title on Images
   • Use no-follow for external links and follow for internal links
   • Post long content
   • Use OG graph for Social media
   • Minified CSS and JS file
9. Give me name of top SEO tools you used so far?
   Top SEO tools are Google analytics, keywords research, Alexa, open site Explorer, Google Webmaster, Aherf, Majestic SEO, LSI Graph and Keywordtool.io.
10. What are heading tags?
    In SEO, heading or header tags are utilized to isolate the heading and subheading of any content from whatever is left of the website page. There are 6 heading labels utilized as a part of SEO in a top-down progressive system. Running from h1 to h6, header tags get intelligibility content alongside pertinence and watchword consistency in the list items showed on SERPs.
11. Difference between SMO and SEM?
    SEM (Search Engine Marketing), it is utilized for the advancement of site through Search Engine Result Page (SERP), while to advance the query output of your site page or site SMO (Social Media Optimization) is for brand awareness for products and website utilized.
12. What is Googlebot?
    To file a website page Google utilizes the Googlebot programming. Reserving, Crawling and ordering of a website page are done through Googlebot by gathering subtle elements from that site page.
13. What is a XML sitemap?
    XML Stand for “eXtensible Markup Language” XML sitemap is a file where search engine understands about your website structures, your website content and then your website start appearing in search engine results. Search engines only understand sitemaps structures, not normal contents. Sitemap also provides metadata information to the search engine. If you change any core file of your website then you have to submit again sitemap in the Google webmaster tool. For check, your website sitemap Just type on your web browser your website full URL and /sitemap.xml e.g: www.tendtoread.com/sitemap.xml
    
    
    
14. What is a sitelink?
    Sitelinks are links which appear on the search engines just under the website subpages to help the user to know more information about that page/website. Two types of sitelinks paid site links and organic sitelinks. Search engine adds such types of sitemap to their own algorithm.
    
    
    
15. What is Cross linking?
    • Cross linking is used to insinuate the path toward interfacing one site to another site and give a way to deal with allow the getting to it.
    • It gives the customer’s reference districts that involve the substance related to the chase.
    • It ought not to be guaranteed by an unclear individual from it gives the techniques that have been found on the Internet.
    • It fills the need to show the page on the web crawlers utilizing site design improvement procedures and techniques.
    • The site positioning is ascertained on the premise of the significance of the destinations and after that, it is pondered the web search tool.
    • It utilizes SEO devices that give proportional connections and inbound connections that can be utilized as our SEO.
16. What are Robots, Spiders, and Crawlers?
    Creepy crawlies, robot, and crawler they are all same and alluded by various names. It is a product program that takes after or “Slithers” diverse connections all through the web, and after that snatches the content from the locales and adds to the internet searcher files.
17. What is difference between Crawling and Indexing?
    Crawling deal with a crawl or spider or bot which fetch your web page content and give information to the web. whereas indexing refers to when crawling is done then whole content went for indexing when your web page index means your website appear on Serch engine.
Note: Every crawled pages not indexed by search engine but every index pages get crawled by search engine
18. What is Different between Submitted and Indexed in Webmaster?
    Submitted means URL’s which you have created on your website that has been submitted by sitemap in Webmaster. Submitted also refer to how many URLs you have submitted in your sitemap. A submitted site can either be non-indexed or indexed.
    Indexed means that URLs which has been showing result in search engine when you do a search.
19. What is SEO friendly URL?
    SEO friendly optimize URLs are utilized to streamline the structure and word utilization in URLs so that the way of ordering a site via web search tools get to be distinctly moved forward. Search engine optimization methods, for example, putting keywords and having appropriate length and record structure in the URLs, help in enhancing site positioning and upgrading site route.
    Valid URL: http://www.example.com/seo/on-page
    Invalid URL: http://www.example.com/seo/on_page??
    
    
    Web crawlers (Google, Bing, Yahoo and so on.) and clients may have issues with convoluted URLs. Perfect and straight forward URLs helps clients and web indexes to comprehend a page subject effortlessly.
20. What is Google Sandbox?
    Google sandbox is a non-existent zone where new sites and their pursuit rating are put on hold until they demonstrate commendable to rank. At the end of the day, it checks the standard of the site.
21. What is a Do-Follow link?
    A Do-Follow Link, as the name recommends, permits Google interface number cruncher called PageRank to check all the inbound connections from other site pages and sites as connection focuses. The higher the connection squeeze or connection focuses are, the more prominent would be the hunt positioning of that page, as these connections make the website page seem exceptionally important and mainstream to the Google web indexes.
22. What is a No-Follow link?
    A No-Follow link is precisely the inverse of a Do-Follow interface in that capacity the connection characteristics don’t permit the Google bots to tail them. These connections can’t be trailed by robots; no one but people can do it.
Example of No-Follow
a href="http://www.example.com/" rel="nofollow">Link text


23. What is rel=”noopener” tag?
    When you use target=”_blank” without rel=”noopener” then some vulnerability or malicious link can be injected and manipulated to the your website pages which can be hacked. So if you use rel=”noopener” with target=”_blank” then no one can phishing your page and you are with secure hand tags. Keep try to use this tag during external links for any website. For more information benefits of rel=noopener
24. What are search engines and it’s types?
    This is a web based tool which gives the best result related to the keywords or query which asked by users on the web or search engine.
    Types of search engines are Google, Yahoo/Bing, Baidu and Yandex.
25. What are Meta Tags?
    Meta tags are text which define that what type of HTML page is about and this also help to search engine results page, when user searcess for any query on SERP. Meta tags are -> Meta title, Meta Description, Meta keywords, Meta authors and Meta robots.
    
    
    
26. What is characters limits Of Meta Description and Meta Title?
    • Meta Description characters limits are 150-160 characters with space included
    • Meta Title characters limits are 55-60 characters with space included
27. What is Robots.txt ?
    Robots.txt is a file or coding text where you gives instruction to bot block or allow your webpage URL of your website by simple code which is:
    User-agent: *
    Allow: For allow ( By default All pages are allowed you can disallow by below code )
    Disallow:/ It’s disallowed crawl bot or search engine bot.
    
    
    To view your website robots.txt file just type in your web browser http://www.yourwebsite.com/robots.txt.
28. What is Google Webmaster tools?
    This is a tool which gave by Google from where you can get all information related to your website such as
    Search appearance, Search traffic, Crawl information, Security issues, Indexing information and many more information.
29. What is Drop off in Google Analytics?
    A drop off means the user which went out of the flow that you’ve defined in your Google Analytics for paths visitors took through your site, from the source, and through the various pages. This could mean that they left your site, or that they simply left the flow of pages you’ve defined in your funnel in Google Analytics for completing a Goal.
30. Name Types of Google Algorithms Updates
    • Google Hummingbird
    • Google Mobile Friendly Update (Mobilegeddon- launched in 2015)
    • Google Panda Update
    • Google Penguin Update
    • Google Pigeon Update
    • Google Payday Update
    • Google Pirate Update
    Read More about Google Algorithms updates
31. What is Keywords Density ?
    The amount of percentage of keywords or phrases which use in your contents for optimizing. Basically, keywords density calculated by the formula ( No. Of Keywords /Total Number of content ) ∗ 100. Suppose If you have content with 100 words then and use keywords two keywords then total keywords density is 2 %. Which is very good for search engine. Don’t stuff and loaded with full keywords.
32. What is Keywords Prominence ?
    Keywords prominence place your prominent keywords or keywords phrases on prominent place of your web page like Meta tags, Header tags, paragraph, anchor text and create strong tag and place your prominent keywords.
33. What are long tail Keywords ?
    Long tail keywords are one of the most important factors for a search engine, users mostly search long tail keywords for any related query. Long tail keywords are those keywords which are the mixture of four or five phrases of words. Long tail keywords drive more traffic and get more conversion.Let’s take an example of long tail keywords: “Buy Noika Android Mobile” or “Buy Nokia Android Mobile With Dual SIM” these are the long tail keywords which lead more visitor to your website.
34. What is Keywords Proximity ?
    Keyword Proximity Refer to the closeness of keywords which close to each other. Suppose example if a keyword is “Buy Nokia mobile” then you write “buy cheap online Nokia mobile” than the proximity distance between buying and Nokia too much. Try to keep your proximity distance between keywords least as possible.






35. How to optimize keyword in SEO of any websites?
    Keyword is a solitary word and keeping in mind that a blend of those keywords makes phrases. These keywords or expressions are utilized by the web search tools to populate the subjects over the web. Web crawler stores keywords in the database, and when pursuit is done, it will think of an ideal match.
36. What are paid results?
    Paid results in SEO mean the correct inverse of natural outcomes. It, for the most part, means to promotions that are shown over the natural outcomes. A few site proprietors make installments to Google to show their sites for certain pursuit terms or keywords. Paid results show up when some client enters an inquiry question with those keywords.
37. What is rich snippets?
    
    
    
    Rich Snippets is a structured data markup which provided by search engine to more information about website for users like reviews rating ( star rating which was shown on SERP page), Event details, local business details, authors name and date on which website or blog is updated
38. What do you mean by Cloaking?
    Cloaking is a search engine technique which misleads the search engine bot into the content on SERP is different from what users looking for. This technique usually counts as SPAM by the search engine to violence the searh engine rule. Suppose, If user searching on SERP for “SEO Interview question” and many results appear on the SERP and one of them is cloaking then user click on that link and landed on the other page what he/she looking for this is count as cloaking.
39. What is Alexa Rank?
    Alexa is a set by alexa.com (a subsidiary of amazon.com) California-based company that provides web traffic data and which includes Global rank and country rank. Alexa rank also provides audience demographics with Gender, Education and browsing location.
40. What is Canonical URL?
    When you created a page and that page created a different-different URLs suppose taking a example: If you have a product website and users landed on your website and try to search RED color T-shirt so First URL where user is landed look like www.products.com/tshirts but when user apply filters for the red T-shirts then URL might be www.prodcuts.com/tshirts/?q=red/ so this is another URL of the same products page. So we tell to the search engine that this URL is not duplicate and apply canonical URL for the main page to prevent search engine not detected as duplicate URL.
    For example, similar URLs:
    • www.tendtoread.com/seo?q=bookmarking
    • tendtoread.com/
    
    
    
41. What is Keyword cannibalization in SEO?
    This is quite similar to keywords stuffing. Keywords cannibalization is techniques which repeat same keywords or phrases on your website Header, title, anchor text and in content. This can harm your ranking. For example suppose your article is related to keywords or phrase “buy men t-shirt”, then you have repeated this keyword more and more times in your header, title, in the content of your website/blog and many places. Read more about keywords cannibalizaion
42. What is keyword effectiveness index?
    This is a great way to find the top keywords which have a great traffic and competition on SERP, which also help your website to get more traffic from that keywords.
    To calculate KEI: Number of results pages/Number of searches.
43. What is Black Hat SEO?
    With a specific end goal to get a high positioning in web search tool result page, sites go for different strategies and systems which are portrayed by two classes. One technique that is adequate via web index rules is known as White Hat SEO, while the other strategy which is not satisfactory via web search tool rules is known as Black Hat SEO.
44. Grey Hat SEO?
    As name define that combination of two techniques white hat and black hat to reach the better rank than white SEO. A gray hat SEO contains less risk of penalized on a search engine. If you do more or more than you counted as black hat SEO or you could penalize by search engine.
45. How to get backlinks for a website?
    From the point of view of SEO, For backlinks Firstly we check the DA of the website and apply Off-page SEO techniques like blog commenting, Guest posting, Event submission, directory submission, social bookmarking, content outreach and competitor analysis using SEO tools.
46. What is PPC?
    PPC remains for Pay per Click and is a promotion crusade facilitated by Google. It is divided into two modules CPC (Cost per click) and CPM (Cost per thousand impressions) through level rate and offering separately. In CPC, if the client taps on the advert, at exactly that point the promoter will be charged.
47. What is 301 redirect?
    301 is a permanent redirect from one web page to another web page permanently.Let’s take an example if you type on your browser tendtoread.com then it will redirect on the www.tendtoread.com. It is a lasting sidetrack and it is additionally helpful in guiding connection juice to new URL from old URL.
48. What is the difference between soft 404 error and 404 error?
    Soft 404: Soft 404 error gives 404 error but its returns HTTP status code 200, that means this page returns homepage of the site which defines 200 OK code. Search engine crawl and index this page of status.
    404 Error: This error define that the website page which you looking for is not found or page has been moved or might the address of this URL changed.
49. What is Pogo-Sticking in SEO?
    Pogo sticking occurs when users do a search on SERP page and get many relevant results then he/she landed on a page which does not fulfill their requirement which they want and users instantly click back button or close the browser. This type of action or behavior is called pogo sticking.
50. What is LSI in SEO?
    LSI stands for Latent Semantic Indexing which means similar words. Suppose If you are using in your content keywords called “Image” and user search for picture then image and picture related to same words so try to use similar words in your content if you publishing a content on your blog for proper ranking.
51. Tell me top SEO NEWS blogs which you have read daily?
    There are many top SEO NEWS blogs few of them which I’ve read daily–> Search Engine Land, Search Engine Watch, Search Engine Journal, MOZ blog, Search Engine News, Marketing Land, and many mores.
52. What is knowledge graph in search engine?
    
    
    
    Knowledge is is a knowledge which used by search engine to give more build up information easier and faster about products, business name, famous person and company which asked by user on search engine page result.
53. What is search engine saturation?
    SES is defined by which the amount of space which occupied by search engine including their ads, images, search quires and knowledge graph, which shown on single page.
    Read more about Search eninge saturation
54. Differentiate between bounce rate and exit rate in SEO?
    Bouce rate is calculated by the percentage of users who landed on your website and left without doing any additional interactions within only one session. Bounce rate is based on number of session when users land on your website.
    Bounce rate calculted by (Visits With Only 1 Pageview) / (Total Visits)
    Exit rate is define as a users who exit from your website after navigating from landing page and left from that page is called exit rate, means when a user landss on your homepage of your website and do interaction and again he land on another page of your website, without doing any interaction he left of your website. So last page which user left is called exit rate.
    Exit rate is calculated by (total number of exits) / (total number of unique pageviews).